Is the holding company of Specfactory.co.za and was established in South Africa in 1972 and now based in the USA. They have over 30 years experience running discount and wholesale retail stores that they have owned and operated in various industries. SpecFactory was born out of their own search for a good quality pair of eyeglasses at a reasonable price. In depth research revealed that the high prices of spectacles were not necessary and not in the interests of the public. Trips to Europe and China to find high quality frames and superb lenses resulted in the setup of suppliers and optical laboratories that now provide the range of SpecFactory glasses. The optical laboratory where your spectacles are manufactured is a "state of the art facility" operated on a 24/7 schedule. The trained staff of “opticians and technicians” have many years of experience in the optical industry. Our business provides direct sales from factory to consumer, providing high quality, value for money glasses together with a quick efficient service. Like us, our customers have found on too many occasions that an identical pair of frames and/or lenses could have been purchased much much cheaper from us, than from the average high street stores. SpecFactory have become known as the "Real Discount Eyeglasses" online. Within a few days of receiving your order we can ship a variety of different eyeglass frames and lenses to anywhere in the world. Our mission statement is simply this:- The purpose of SpecFactory is to get the right optical eyewear from the finest manufacturers into the hands of the people who need it most. Our Company is founded on the efforts, talents and ideas of many different people. Our people are our most treasured asset. In all dealings with our clients, we endeavour to conduct ourselves with integrity and honesty. Decisions are made on what is best for you, the customer. We take your vision needs very seriously. Our associates are trained to provide you with accurate and professional answers to all your eyewear needs. We are passionate about customer service and efficient service, and welcome feedback. We don't offer discount. We just have the best prices and value - Actually an Incredible Value for your money. We take great pride in delivering a quality product at incredibly low prices. Our lenses are supplied and processed by a Modern Laboratory and our frames are manufactured by the very best factories around the world. Every prescription order is meticulously checked three times by certified technicians for prescription accuracy and optical clarity and a final quality control test is done by our optometrist before your glasses are packed and shipped. We use a pricing structure that is very easy to understand, fair, and with no bait and switch gimmicks. We believe people expect and want us to share our knowledge with them. They also expect to receive quality for their money. Our Company is unmatched for providing the highest quality products with honest, straightforward service. We have managed to blend the sharing of our knowledge with our ability to bring you eyewear with a "no-gimmick" pricing structure, for what we honestly believe is the best optical service company on the internet. Using the latest modern materials, manufacturing and marketing systems we bring our product direct from our factories to you. No Middlemen, no retail overhead, and practically no advertising budget, (we leave it to you, our satisfied customers to spread the word,), we purchase in bulk, directly from factories all over the world and very often from the very same factories that manufacture the famous brands we all know. These same products that we sell here on our web site, can be seen at many of the major retail chains for 4 to 15 times the price. There is gear that performs and there is gear that does not; sometimes it is impossible to tell the difference. SpecFactory will only sell the products that have proven themselves to be worthy of our choice for quality and reliability. If you find it online at SpecFactory, it will perform for you! Our lens and frames meet International Standards and comply with FDA standards. For the European market, we meet EN ISO14889: 1997, EN ISO 8980-1: 1997, 8980-3: 1999 DIN EN 1836: 1997 standards; and GB 2506-2001 standards: Tinted Plano lens passed ANSI Z-80, EN 1836 standards; Both Lens and Frame factories have ISO 9002 certification Our eyeglasses, sunglasses and frames are delivered worldwide every day from a "state of the art" Modern optical laboratory that has a staff of "opticians and technicians" that have many years of experience working with eyeglasses. We currently have many different eyeglass frames, eyeglass lenses, eyeglasses, and sunglasses in stock for immediate shipment. Eyeglasses are definitely a personal fashion and style item, and to that end we strive to provide a fashionable and stylish product. We are constantly watching the markets and the fashions, to keep a breast of the latest developments and trends. More importantly, we feel prescription eyeglasses are a health item necessity for most wearers, and to that end we take considerable pride in being able to bring a very high quality product of great quality, durability, safety and comfort at very reasonable and affordable prices. Because we value your satisfaction above all else, if in the unlikely event you are unsatisfied with your prescription eyeglasses for any reason just return the eyeglasses and case within four weeks with a copy of the order and we will replace it with a new frame and prescription of your choosing for only 50% of the cost of the new item plus shipping and handling. 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